On Monday off the back of the 7-1 defeat to Colchester United, City skipper Gary Docherty called his team the laughing stock of British Football. And then they sacked Bryan Gunn.
He becomes the first managerial casualty of the 2009/10 season following a just two games for Norwich, where very little conclusion about what lies ahead can truly be drawn.
But it does seem that the City board have scored a PR own-goal because the club have invited a new swirl of media headlines, having pulled their trigger-figure on Gunn.
This week most of the coverage around that fixture has focused on City`s slide to an all-time defeat, but it was also a record win for the U`s.
United skipper Dean Hammond, as we reported this week, tired to redress the balance, as did the club – they`re issuing a DVD of the performance which even Ipswich Town fans might way to buy!
For more reaction to the Gunn sacking, visit network sister site Vital Norwich.
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